Carpet One Web and Advertising Analytics & Insights

Carpet One Web and Advertising Analytics & Insights is an internal reporting tool built by the Enterprise Analytics team at CCA Global Partners, the cooperative behind Carpet One Floor & Home. It connects to Google Analytics 4 and Google Ads with read-only access to measure the websites and advertising run for Carpet One Floor & Home stores and CCA Global's other flooring brands. It brings together website traffic, ad spend, clicks, conversions and calls with Carpet One's own sales and lead data. From that it produces internal reports for staff and performance summaries for our stores, such as how a store's private sale or advertising performed compared with similar stores.

What the tool uses

Google Analytics 4: website traffic and engagement for Carpet One Floor & Home and sister-brand websites (read-only).
Google Ads: campaign spend and performance for the advertising accounts we manage (read-only).

What the tool does not do

It does not change campaigns, budgets or settings in any Google account.
It has no public sign-in. It is used only by authorized staff.
It does not sell Google data, use it for advertising, or share it with third parties.

Contact

Questions about this tool: jhorwathcca@gmail.com